How to Use AI in Content Marketing Without Losing Authenticity
AI-generated content is here. In fact, it’s everywhere. That’s because it’s fast. It’s affordable. And it’s seductively ‘easy’.
Guide: How to Speak Up and Sound Like Yourself (Even When You’re Talking Business)
Your authentic voice is your real competitive advantage—not your credentials, process, or AI-generated content. Learn how to uncover your natural voice, train AI tools to sound like you, and create business content that builds genuine connection. Includes specific prompts for ChatGPT and Claude.
Your Content Marketing Mission: Why It Matters—and How to Write One That Guides You
For anyone looking to create content truly representative of their brand while helping to grow their bottom line and impact, a content marketing mission statement is THE North Star.
How to Create a Purpose-Led Content Plan (That’s Actually Doable)
Creating content without a plan is like setting off on a road trip without a map. Sure, you might get somewhere—but will it be where you actually want to go?
Short Video 101: Our Top Tips for Filming Brand Reels, TikToks and More
Short video is now the most-consumed content format on social media. If you’re a marketer or brand leader simply wondering whether you need to start filming video as part of your content strategy, you can stop here: you do!
How to Build Trust With Your Marketing: Messaging Strategies That Work
Trust in marketing isn’t just about what you sell or the promises you make. It’s about how you show up—imperfect, evolving, and real.
7 Essential Social Media Accessibility Best Practices for Inclusive Content Creation
At Forge and Spark, we believe in continuous learning. As an agency rooted in mentorship and constant growth, this philosophy shapes everything we do. Accessibility, in particular, is something we care deeply about—not just because it aligns with our values, but because it’s essential to creating content that truly includes everyone. For us, accessibility isn’t […]
The Ultimate Content Toolkit: Forge & Spark’s Resources for Content Excellence
As a content marketing agency, we’re creating, writing, strategizing, and managing all the steps in the content process nonstop to help our clients grow and thrive.
Brand Marketing vs. Content Marketing: Why You Need Both to Grow Your Community
For those of us living and breathing the marketing world every day, the terms “brand marketing” and “content marketing” mean different things—even though they sound very similar to most purpose-driven leaders seeking the right marketing strategy for their business.