Job Description
CONTENT STRATEGIST
SERVING PURPOSE-LED BRANDS AND ORGANIZATIONS
Forge & Spark Media, a purpose-led content marketing agency and certified B Corp, is looking to hire an experienced content strategist with a thorough understanding of content marketing and social media. The right person will lead content projects, providing leadership and strategic guidance to clients and our in-house teams. It's a project-based, remote, part-time role with a warm and kind team, based in East Vancouver, BC, Canada. The right person must be a self-starter, client-focused, results-driven, and possess significant experience with content marketing projects in a range of industries and verticals.
Part-time: This role is project-based and — depending on how many projects you’d like to tackle — would require from 5 to 25 hours per week
Flexible: We’ll determine the hours that make the most sense for you and the project team.
Remote: We’re based in Vancouver but we’re remote and flex-time. We offer optional opportunities for weekly team meet-ups in Vancouver.
Growth Opps: In-house mentorship and training.
Killer team: Work with sharp, savvy, warm, diverse, and kind people.
The Role
As the Content Strategist at Forge & Spark, you serve as the client’s partner, and are invested in their success. Supported by a Project Manager, you are effectively the project lead, developing strategy and content that meeting client goals and expectations.
Client Partnership and Communications
You’ll act as the lead strategist on developing content / social marketing strategy, and on ongoing projects, will have regular meetings with assigned clients to review progress and metrics, discuss strategy, and learn about changes to their business, while building trust and solid relationships.
- Lead regular, standing calls with clients
- Build client-specific content strategies, plans and content calendars
- Work with your PM to assign content development tasks, including design, writing, research
- Communicate value and progress to clients
- Work with analysts to review reporting and metrics, communicating findings to client
- Work with senior leaders in editorial, design, ops to troubleshoot issues with workflow, outcomes, or quality of work
- Implement and follow-up on relevant client feedback, changes, or direction
Content Marketing Strategy, Research, & Reporting
You will own and direct the content marketing and/or social media marketing for clients you lead. This includes ownership of monthly reporting against KPIs and measuring progress towards key results, and developing content and/or social marketing strategies that will meet their targeted goals. Working with our Editorial, Creative, and Ops Director team, you develop and periodically refresh client content marketing plans and roadmaps.
- Use F&S established processes and templates to develop strategic content marketing roadmaps/strategies for clients
- Customize the client’s strategic discovery process
- Lead and participate in brand content audits for the client, and in ‘worthy rivals’ audits
- Lead discovery / workshop sessions
- Assist in preparing documentation for client Roadmaps, Strategies, or Plans
- Work with your PM to set up and optimize a content operations process to deliver on strategic plans including monthly OKR reporting, content planning.
- Master keyword research, competitive analysis, content audits, and content calendaring
With strong experience using tools such as Google Analytics, SEMRush, Slack, GDrive, SproutSocial and Asana, you may also contribute to content operations which can include:
- Developing content or project briefs
- Creating and/or assigning content
- Reviewing and gaining client approvals
- Revisions
- Publishing
- Promoting/amplifying content
Your role may also include contributing to content production, according to strategy, including:
- Helping to optimize SEO
- Creating and/or helping to optimize or edit content items
- Editing content
- Contributing to or advising on content design, look and feel
As a team member, you actively contribute to Forge & Spark’s achieving/maintaining its BCorp commitment to social impact, environmental sustainability, and equality
The Particulars: YOUR SKILLSET
- Deep and hands-on knowledge of content marketing and social media marketing strategy and tactics
- The ability to demonstrate a track record of success growing traffic, leads, and/or sales with content marketing, social media marketing and/or SEO
- Experience researching and producing results-driven content for clients
- Leading client meetings and communicating effectively with clients and internal teams
- Ability to create and oversee strategic content plans and strong editorial calendars
- Exceptional emotional intelligence, interpersonal skills and experience working and meeting directly with clients, leading meetings, and working as part of a cross-functional content team
- Comfortable using SEMRush, Google Analytics, Google Search Console and/or similar tools for SEO research
- Open to contributing to internal process improvements and documentation
- Knowledge and experience working with purpose-driven companies including BCorps, social ventures, non-profits
- Previous experience as a content strategist or hands-on marketer / content producer preferred
- Oversight of all project documentation
- Participation in weekly agency meetings to evaluate and report on project health, including reporting on your own assigned projects, alerting the team to any issues that may arise, along with particular successes
- Account Management Our Digital Marketing Account Managers love account management, building a rapport with clients and truly understanding their business. You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge! You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives.
- Support Forge & Spark in achieving and maintaining its BCorp commitment to social impact, environmental sustainability, and equality
Who we are...
About Forge & Spark
Our Clients
Our Values
Are you qualified for, and interested in this role?
If so, please reach out and send your CV with at least one reference contact.
Thank you! 🙏