Communicate with integrity. Create content with purpose.
Your guide to crafting authentic messaging and marketing that truly engages, and builds trust with your audience—so that you can grow your business with confidence and pride.
In Content With Purpose: Messaging and Marketing to Grow Your Business, Shannon Emmerson shares an agency-tested framework for crafting clear, trustworthy messaging and for developing content that genuinely connects with the people you most want to reach.
This book is for purpose-driven leaders and marketers who want to communicate with clarity, build trust, and create impact—without compromising their values.
Whether you’re building your brand, refining your leadership voice, or scaling a more meaningful content system, Content With Purpose offers practical steps, examples, and tools to align your story with your strategy, ultimately moving your audience to act.
Buy the book: Indigo | Amazon.ca | Amazon.com
Meet the Author: Shannon Emmerson
Shannon Emmerson is a content strategist, agency leader, and founder of Forge & Spark, a Certified B Corp content marketing agency dedicated to helping mission-driven brands connect, grow, and thrive.
With decades of experience in internal communications, publishing, and content marketing for global and local brands, Shannon is a master at crafting messaging that builds trust and creates genuine connections. Her work and thinking blend strategic smarts, creative flair, and a deep belief in the power of people connecting with people.
Shannon is a sought-after speaker and consultant who’s passionate about helping purpose-driven leaders and brands to communicate authentically and with impact, ultimately driving meaningful change.
In Content With Purpose, she shares the practical framework shaped over 13+ years leading a purpose-driven content agency. Through clear steps and actionable guidance, she invites readers to roll up their sleeves, refresh their messaging, and build an approach to content that’s honest, effective, and truly aligned with their values.
Shannon is a mom, a yogi, and an occasional rock star.
Resources From The Book
MESSAGING MAP TEMPLATE
Here’s where your messaging journey begins. Our Messaging Map template gives you space to clarify the goals and needs of your target audience, as well as to pinpoint your own marketing goals. Where the two meet is your unique messaging magic.
AI PROMPT CHEATSHEET
Need a helping hand from AI? No problem. In Content With Purpose, Shannon outlines how you can use tools like Chat GPT and Perplexity to battle the blank page. Building from what you know about your brand and what you want to say about it, Shannon gives you prompts to get closer to your key brand messages, like your Core Brand Message, your Unique Value Proposition, and more.
Join the Content With Purpose Community on Substack
I invite you to join the Content With Purpose Substack for weekly insights, tools, and fresh ideas to help you communicate with greater authenticity and impact.
It’s where purpose-driven creators learn, experiment, and grow together.
Ready for more hands-on guidance? Book a call to work with me directly.
