How to Spot Good Messaging

When you’re browsing your socials next, notice the intent behind the content … that’s the messaging.

Content is the vehicle for messaging.

It expresses your messaging in a variety of ways, from an IG post to a long-form article to this funny car.

Before we move on, I’m hoping you’re starting to see a theme developing … Namely that there is a message behind the content itself.

Messaging is often what you understand without explicitly being told.

Content is the delightful vehicle for your message — often getting all the glory — but messaging is the spark of intention, which you’ll execute expertly.