How to Understand your Target Persona Better
Surveys are an amazing way to learn about people.
Using Google Forms is an excellent resource, they are free and easy, allowing you to quickly create a survey. This tool is especially great if you have an existing mail list.
Google Surveys is a less well know resource where for just a small fee you can survey a group of real people in the target group you want. Surveys tend to range from 0.10-$3 a survey.
If you are going to survey people the key to success is asking the right questions. You need need need to take the time to think about and ask the right questions.