MODULE 4: Clear and Actionable Brand Elements

Your brand is more than just your logo. It’s the collective image of your business that’s conveyed through your name, colour schemes, imagery, style, and overall voice.

A visual ecosystem is like a big box of UI Lego pieces that can be assembled in near-infinite ways. All the pieces may be consistent, but that doesn’t mean the assembled results will be. Your product is more than just a pile of reusable elements. It has structure and meaning.

So let’s jump in and start getting clear on the elements that should be included in your own Style Guide. You’ll see clearly what you are missing in your brand when you go through this process.


  • Logo
  • Colours
  • Typography
  • Photos/Illustrations