MODULE 3: Evaluate the Heath Of Your Visual Branding

A key step in creating a strong brand is to understand where you are starting from.

That’s why our course includes a brand audit.

Conducting a brief brand audit will encourage you to to take a close look at your current brand identity, giving you a clear understanding of what you have, what you don’t, what’s strong visually, and what may not yet be.

By taking inventory of what you already have, you can start to see what needs to be updated or created in order to maintain a consistent brand identity.

Looking closely at brand assets ranging from your logo and colour palette to your typography and voice will help you see what you have to work with—and what might need improvement.

This is also a great opportunity to review and reflect on past brand work that you can still use moving forward.