LESSON – Targeted Messaging for Different Phases of the Journey: Getting Into Your Persona’s Mindset

Better Messaging, Better Results Online STEP 4: Defining Your Messaging ‘Job To Be Done’ LESSON – Targeted Messaging for Different Phases of the Journey: Getting Into Your Persona’s Mindset

LESSON SUMMARY:

Discovery & awareness mindset quotes
Engagement & consideration mindset quotes
Decision & conversion mindset quotes
Retention & advocacy mindset quotes
The 3-Questions set to unlock your messaging “job”
The 3-Questions set: notes and examples
STEP 4: review

Previous Lesson

Conclusion & Take Aways

And there you have it! The keys to messaging that you must remember — if nothing else? Start with clear Objectives for your business first,

STEP 5: Expressing Your Messaging Through Content

STEP 4: Defining Your Messaging ‘Job To Be Done’

STEP 3: Aligning Your Offerings (And Making Sure You’re Getting Something Out of Your Messaging, Too)

STEP 2: Understanding Your Very Human Audiences + Developing Your First Persona

STEP 1: Setting Clear and Actionable Content Objectives