LESSON – Bringing It All Together: Outlining Your Full Messaging Journey

Better Messaging, Better Results Online STEP 5: Expressing Your Messaging Through Content LESSON – Bringing It All Together: Outlining Your Full Messaging Journey

LESSON SUMMARY

Messaging for the journey
Messaging + Content = <3
Content and messaging along Lucy’s journey
Step 5: YOUR messaging journey

Previous Lesson

Conclusion & Take Aways

And there you have it! The keys to messaging that you must remember — if nothing else? Start with clear Objectives for your business first,

STEP 5: Expressing Your Messaging Through Content

STEP 4: Defining Your Messaging ‘Job To Be Done’

STEP 3: Aligning Your Offerings (And Making Sure You’re Getting Something Out of Your Messaging, Too)

STEP 2: Understanding Your Very Human Audiences + Developing Your First Persona

STEP 1: Setting Clear and Actionable Content Objectives