LESSON – About Your Offerings … How to Ensure that YOUR Messaging Job Lines Up With Their Audience Job

Better Messaging, Better Results Online STEP 3: Aligning Your Offerings (And Making Sure You’re Getting Something Out of Your Messaging, Too) LESSON – About Your Offerings … How to Ensure that YOUR Messaging Job Lines Up With Their Audience Job

LESSON SUMMARY

Strategyzer value proposition canvas: pains, gains, and jobs
How do you as a business respond?
How are you going to describe your benefits?

Previous Lesson

Conclusion & Take Aways

And there you have it! The keys to messaging that you must remember — if nothing else? Start with clear Objectives for your business first,

STEP 5: Expressing Your Messaging Through Content

STEP 4: Defining Your Messaging ‘Job To Be Done’

STEP 3: Aligning Your Offerings (And Making Sure You’re Getting Something Out of Your Messaging, Too)

STEP 2: Understanding Your Very Human Audiences + Developing Your First Persona

STEP 1: Setting Clear and Actionable Content Objectives