Close-Up: Learning to Create Messaging for Audience Pains, Gains, and Jobs
Your messaging should address your audience’s needs with reference to your offerings.
While we don’t have the time in this course to fully develop your products, services, or value proposition, we do want to pull from the very excellent Value Proposition Canvas from Strategyzer to help you better develop your messaging around your products, services, and value.
It starts with this assumption:
As a marketer or communicator, you need to sort out exactly how best to speak to these needs, wants, and jobs
