ACTION BREAKDOWN – How to Complete Step Two

Better Messaging, Better Results Online STEP 2: Understanding Your Very Human Audiences + Developing Your First Persona ACTION BREAKDOWN – How to Complete Step Two

DEMO Video: Watch as we build out our Persona’s jobs, pains and gains.

ACTION: Open your Course Worksheet to the sheet / tab called “Step 2: Your Personas”

Review the examples within the worksheet
Sketch in high level notes for your main persona

NOTE: It’s totally OK if you don’t know this now! Just take your best guess then ask and verify.

Conclusion & Take Aways

And there you have it! The keys to messaging that you must remember — if nothing else? Start with clear Objectives for your business first,

STEP 5: Expressing Your Messaging Through Content

STEP 4: Defining Your Messaging ‘Job To Be Done’

STEP 3: Aligning Your Offerings (And Making Sure You’re Getting Something Out of Your Messaging, Too)

STEP 2: Understanding Your Very Human Audiences + Developing Your First Persona

STEP 1: Setting Clear and Actionable Content Objectives