ACTION BREAKDOWN – How to Complete Step 5 SE – flesh out the steps

ACTION: Open your Course Worksheet to the sheet / tab called “Step 5: Your Messaging Journey

  • Note that many fields will have populated based on our previous answers – review and fine-tune as needed
  • Using the examples offered, begin to fine-tune messaging for your persona’s full journey.

This is it! You’ve now got the beginnings of a Messaging Map for your key persona. You are amazing.

NOTE: This step asks you to consider, stage by stage, what your audience needs to know and believe in order to take action at that stage.