ACTION: Open your Course Worksheet to the sheet / tab called “Step 5: Your Messaging Journey”
- Note that many fields will have populated based on our previous answers – review and fine-tune as needed
- Using the examples offered, begin to fine-tune messaging for your persona’s full journey.
This is it! You’ve now got the beginnings of a Messaging Map for your key persona. You are amazing.
NOTE: This step asks you to consider, stage by stage, what your audience needs to know and believe in order to take action at that stage.