Stories about telling stories.

November 17, 2016

Where Story Fits in Your Content Marketing

Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a look at the seemingly endless number […]
September 3, 2016

Why Document Your Content Marketing Strategy?

You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness and engagement with your brand. It can […]
October 23, 2015

Why Authority Matters in Content Marketing

The word “authority” has connotations of power and control. Often negative connotations. It makes me, personally, feel nervous. But I just asked the woman sitting across […]
June 19, 2015

8 Reasons to Hire a Content Marketing Consultant

I often get asked what I do (especially by my family), and find it tricky to explain. Making broad typing gestures sometimes works, but if questions […]