Our signature services are focused around Workshops that get to clear action fast, and Done-For-You Content Packages that take the headache of content off your plate. But we’re also damned good (we’re not shy) at website content and copywriting, premium social media content and strategy, and offer customized consulting on thorny internal and marketing-related content and communications challenges. We’re here when you need us.

Story package + Content Marketing Workshop
A Done-With-You Package

In this live workshop series, you’ll receive step-by-step training enabling you and/or your team to discover your unique story, and implement a trusted and reliable content marketing system. By the end of the series, you’ll have a quarterly content marketing plan that you can implement, measure, adjust and repeat for your business. You’ll need someone on your team to commit to a minimum of five hours a week to implement your content marketing strategy after the workshops are completed. In the months following your workshop series, we’ll also set up two 90-minute meetings (in person or via Zoom) to check in on your progress, and provide consulting and/or training as needed.

Who They’re For: Marketing Teams, Content Teams, Organizations With Multiple Stakeholders, Teams Looking to Create or Refresh Strategy to Get Results

WORKSHOP #1: FOUNDATION

WORKSHOP #2: STORYLINES

WORKSHOP #3: NUTS & BOLTS

Identify the foundations for telling your unique brand story


WHAT YOU’LL GET:

Defined content marketing targets that will serve as your roadmap for the next quarter, and year

Clarity within your team about what you’re using content to accomplish, who you’re talking to, and how to convert to action

Clarity on how you’ll measure and show success

A clear set of up to three customer personas/avatars

Examples and inspiration from model and competitor content marketing

Define your storylines, generate ideas, and craft your calendar


WHAT YOU’LL GET:

3 marketing storylines that will accomplish your content goals and reach, engage, and prompt action among your targeted personas

A way to find your unique competitive advantage in the noisy content space

Interactive review of best-in-breed content: we’ll present visual examples of the kinds of content you might produce to tell your stories.

A list of the best content channels and content types to use in your brand storytelling to meet your goals

A content calendar template ready for implementation

Identify how you’ll create content and measure success


WHAT YOU’LL GET:

A finalized channel plan: how to use each channel, what to use each for, frequency of publication

A complete and actionable 3-month content calendar

Identification of the roles and team structure you’ll need to ensure consistent and effective delivery of content marketing

A recommended schedule for delivery (from planning to production to publication to promotion)

A template for measuring your progress and guidance in completing it

Request a Consultation

Start here. We’ll schedule a time for us to talk this week about content for your business.

1-888-804-8282

Story Campaigns
Done-For-You Packages

Story Campaigns get tactical—fast. You get a compressed version of the Workshop series—but we lead and deliver it all for you. We create the strategic plan (in partnership with your key stakeholders). We bring together top content talent. We take care of content planning, production, and publication. We nurture and engage your audiences. And we provide you the reporting and measurement you need to gauge success. The only thing you need to focus on is providing feedback, and as many ideas as you have. Story Campaigns are available as 3-month, 6-month or 12-month options and offer optional add-on services so that you can customize to suit.

  • Story Campaigns tell your stories — in a variety of ways — always driving back to your place of business, and prompting action. Every Story Campaign offers:
  • Creation of one or more storylines
  • A targeted campaign plan
  • A content calendar
  • Creation of monthly ‘pillar content’ items: blog posts and/or short videos
  • Social media content creation
  • Community nurturing and engagement
  • Monthly reporting & analysis

Who/What They’re Great For: Focused Campaigns to Generate Awareness, Short- or Long-term Storytelling, New Start-Ups, Companies Recently Re-Branded, Website Launches, New Services or Products

SINGLE STORY CAMPAIGN

SIX MONTH BRANDING CAMPAIGN

ANNUAL CONTENT MARKETING CAMPAIGN

Launch or promote a product or service and grow awareness & engagement


In three months we will:

Identify and develop a focused storyline

Create a targeted 3-month content campaign

Plan and create 6 pillar blog posts, each supported by 12 social posts on up to 3 channels, monthly newsletters, and advertising ‘boosts’

Provide all stock photography (or you supply original photos/art)

Set up bi-weekly 30-minute Zoom check-ins for review/feedback

Premium layered brand storytelling. Show the right people exactly who you are


In six months we will:

Identify and develop three rich brand storylines

Create three integrated story campaigns told concurrently over six months

Plan and create 12 pillar blog posts, each supported by 12 social posts on up to 3 channels, monthly newsletters, and advertising ‘boosts’

Create up to ten 15-second motion graphics for use on social channels

Create up to three 30-second brand videos

Provide all stock photography (or you supply original photos/art)

Set up bi-weekly 30-minute Zoom check-ins for review/feedback

Strategic, effective storytelling. Elevate your brand and nail your annual marketing goals.


Over the course of 12 months we will:

Identify and develop up to six brand storylines in integrated story campaigns told concurrently over 12 months

Plan and create 24 pillar content items (blog posts or short videos or motion graphics), each supported by 12 social posts on up to 3 channels, monthly newsletters, and advertising ‘boosts’

Create bi-monthly brand videos

Offer bi-weekly 90-minute photo/video shoots

Set up bi-weekly 30-minute Zoom check-ins for review/feedback

Optional Add-Ons Include:

FAQ:

What is content marketing, anyway?

Yep, great question. It means something a little different to everyone. For us, it’s a strategic approach to marketing that’s really grounded in — as the Content Marketing Institute so clearly puts it — “creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Our particular spin on content marketing? We ensure that your content is unique to you, and rooted in your particular and compelling brand stories.

How does this work?

Helping purpose-driven organizations to truly connect with people via great stories and content. Helping purpose-driven organizations to truly connect with people via great stories and content. Helping purpose-driven organizations to truly connect with people via great stories and content. Helping purpose-driven organizations to truly connect with people via great stories and content.

What’s your approach?

For us, pretty much every project–whether it’s a campaign, an organizational strategy, or creating the right website content–starts with discovering your goals, your audience, and the stories you want to share. From this comes: critical KPIs, personas you treat as friends, narratives that play out beautifully on the right channels, a clear operational plan, and the right tools and systems for measuring your content marketing success. From there: it’s content development. We fancily think of ourselves as strategic creatives. We will help bring your stories to life through beautiful content that matters, for websites, blogs and social media channels. Our content communicates something about your brand, so we ensure that tonally and visually it feels like you–whether you’re sharing it with employees, investors, or customers or prospects via channels like Instagram, Facebook, Pinterest, LinkedIn and your website. And finally there’s measurement and analysis: we’ll help you note and figure out what’s working best and what’s not, and adjust strategy accordingly.