Our Services
THE RIGHT STRATEGY, CONTENT, AND CAMPAIGNS
FOR B Corps and PURPOSE-LED BRANDS.
Our Services
THE RIGHT STRATEGY, CONTENT, AND CAMPAIGNS
FOR PURPOSE-LED BRANDS AND ORGANIZATIONS.
The right brand content not only engages and builds trust among your target audiences, but also feels genuine—and gets results you feel proud of.
Our team of whip-smart strategists, storytellers, designers, and analysts works with other B Corps, and purpose-led leaders and brands to amplify the impact you’re making in the world.
We specialize in developing thoughtful and strategic organic content that allows you to tell your most important brand stories with authority and impact, building your own brand authority and thought leadership alongside your own values authority: the recognition among your audience that your brand is worth believing in.
Plus … we take content and social media marketing off the side of your proverbial desk, and make it our focus.
We’re the secret sauce for many, very busy, founders, CEOs and marketing leaders, who have a clear vision of what they need to say, and how to say it—but that don’t have the time, or content team, to deliver ongoing content, or story-rich campaigns, to their premium standards. We help these lovely humans to deliver authentic, unique, premium, and effective marketing that they (and we!) are genuinely proud to share.
Our team steps in where and when you need us, bringing thoughtful process, warmth, experience, and a creative spark to your content and social media planning, developing, optimization and promotion—always ensuring that you’re getting the business results and growth you need.
Scroll down for examples of our services — or better yet, get in touch for a brief content consultation today!
We also invite you to click the orange button below to view some of our favourite recent projects.
STRATEGIC SERVICES: CONTENT MARKETING AND SOCIAL MEDIA MARKETING
Got a strategy that's not working? Creating content without being suuuuper clear why ... or for whom? We've got you either way. Our strategy makes lives easier—and gets results.
We’re a collaborative crew, bringing together your team and stakeholders, and ours, to create just the right strategies to achieve your most important objectives—wherever you are in your content journey.
Here’s a sampling of our strategic services. Reach out to discuss how we can sharpen your strategy.
- Brand Content and Competitive Audit
- We'll audit your brand content and competitive space to identify what’s working, where content opportunities lie, and how you might best position your content within the competitive landscape
- Strategy Series A: OKRs & Audience
- In a series of online workshops, we’ll work with you to determine your most important content goals, key results, and audiences. You’ll emerge with a clear set of content OKRs, and up to three audience personas. Based on your OKRs, we’ll also provide recommendations for a reporting framework ( tools, frequency, KPIs) to track ongoing content marketing progress.
- Strategy Series B: Story, Messaging, and Content Planning
- If you've ever been stuck on what kind of content you should be creating, this workshop series is a must. Identify your critical Brand Story Pillars / Themes, and Key Topics for content and/or social media marketing. And why not define your best channels, content types, and calendar, too?
- Strategy Series C: Visual Content Design
- Keen to elevate the look and feel—and consistency—of your brand content? We'll our Strategic and Design Teams will work with you to clarify and elevate your visual branding and design, creating for you a Visual Brand Design System, captured in a Brand Style Guide.
- Complete Strategic Roadmap for Content & Social Media Marketing
- Our team conducts a complete brand and competitive audit, and will guide you through Strategic Series A and B to deliver a Strategic Content Marketing Roadmap for your brand or organization. The Roadmap will be customized to your needs,
- Customized Workshops & Training
- We've worked with hundreds of teams and leaders in many ways to provide consultation and training, all with intention of building skill and capability in content and social media marketing. Reach out if you have specific training or consulting needs you'd like to discuss.
Check out some of the strategic and training work we’ve done …
GALIANO CONSERVANCY | FIT52 | MINERVA BC | LUPPOLO | CHRISTIE STOLL FITNESS | WITHIN PEOPLE
PREMIUM CONTENT DEVELOPMENT
We bring senior-level experience to premium, organic, visually-rich, results-generating content.
Based on your strategy and needs, Forge & Spark handpicks a team of professional content and social media strategists, writers, designers & other experts who help you to plan, develop, publish, and promote the content you need, regularly measuring results and iterating on successes and lessons learned.
Our Content Development services include:
- Short- and Long-form Blog Posts and Articles
- SEO Copywriting and Content
- Blog Writing and Editing
- Social Media Posts & Stories
- Case Study Creation & Writing
- Story Package Development (Blog + social posts/stories for promotion)
- Social Templates & Visual Design
- Creative Direction on Animation & Short-Form Video for Web & Social
- Reporting & Analysis
Check out some of our favourite Content Development projects:
FIT52 | GENUS CAPITAL | WITHIN PEOPLE
CONTENT CAMPAIGNS
Launching a new product or service, or have a critical story to share? Or simply need ongoing support? We've gotcha.
We’re pretty darned proud to have developed a unique way of telling your most powerful brand stories—in a way that maximizes your investment in content, and gets you some serious return. Short-term content campaigns, or a longer-running series of Story Packages can help to ensure that you’ve got targeted content consistently delivering results for your business.
- Strategic Story Package Campaign
- A “Story Package” tells a key story with a piece of anchor content – usually a long-form, search-optimized article or blog post – combined with a variety of social media posts and content types. Social media content can be scheduled over weeks or even months, to keep telling your story and/or driving your audiences back to your ‘anchor’ content. Our team works with yours to identify 5 Story Packages–guiding you through a brief, targeted Discovery process– which we will then deliver, publish, and promote for you over the course of six months.
- Content Campaign Development & Management
- F&S has deep experience in in developing targeted content campaigns combining organic and paid tactics: using ads, for example, to drive toward a SEO-rich landing page targeted at driving a specific customer action (like getting in touch, or downloading a rich lead magnet to build trust and authority – as well as to capture lead information).
Check out some of our favourite client projects:
RENEE LERTZMAN | AMY’S ORGANICS | UFV
What we don't do...
Everything
DISCOVERY & STRATEGY
Every project starts with strategy—whether a full plan or a brief refresh. And that starts with us getting a ‘lay of the land’ through an audit of your content and your competitive space. We then explore your Why, Who and What–either looking at strategy you’ve already developed, or creating a series of Workshops to find out.
The result for us is always a documented strategy of some stripe, whether it be a Strategic Roadmap, a Handbook for training your team, a channel-specific Content Plan, or a combination of elements utterly unique to your brand.
Next, we support you in delivering what your plan promises. This phase might involve creating a full content calendar for a month or a year, creating a visual ecosystem and/or templates for your social posts in Canva or your tool of choice, and/or setting up your new tools and systems for things like measurement / reporting, content publishing, paid advertising and more.
When you’re ready to press Start, our team partners with yours to ensure effective content planning and development, a warm, creative, and collaborative work environment, and efficient publication, promotion, and reporting—where we’re analyzing our wins and opportunities and putting recommendations into practice to continually grow your business with the right content.
When you work with us, you get warm, familial collaboration and deep expertise.
We create a unique content team for your project, often including a project/account manager, a strategist, and one or more content producers (writers, designers, specialists as needed–from analytics to animated GIFs).
We kick off most projects with a Project Brief, an Audit of your content and/or competitive space, and an efficient set of online workshops to arrive at your strategic roadmap and/or campaign plan. They’re collaborative, casual sessions, usually involving laughter, a lot of sample content and examples, and play with virtual sticky notes.
Most of our strategic engagements start at $5K CAD per month for six months (including strategy and content development and full systems setup).Our goal is to bring you maximum value from a team of experienced experts for much less than a generalist’s salary per year. We would be pleased to quote on unique projects and campaigns.
