Our Services

THE RIGHT STRATEGY, CONTENT, AND CAMPAIGNS

FOR PURPOSE-LED BRANDS AND ORGANIZATIONS.

Our Services

THE RIGHT STRATEGY, CONTENT, AND CAMPAIGNS

FOR PURPOSE-LED BRANDS AND ORGANIZATIONS.

Good content marketing doesn't just reach, engage, and build trust among the right audiences. The right brand content also tells your story with impact, feels genuine, and gets results you feel proud of.

Our team of whip-smart strategists, storytellers, designers, and analysts works with purpose-led leaders and brands like yours to amplify the impact you’re making in the world. 

We take content and social media marketing off the side of your proverbial desk, and make it our focus. 

We ultimately help you and your team deliver authentic, unique, premium, and effective marketing that you can take pride in sharing with the world. 

Our team steps in where and when you need us, bringing thoughtful process, warmth, experience, and a creative spark to planning, developing, optimizing, and promoting your content—always ensuring that you’re getting the business results and growth you need.

Scroll down for examples of our services, or click the little orange button below to view some of our favourite recent projects.  

See Our Work

CONTENT MARKETING STRATEGY AND TRAINING

Every project starts with discovery—yours and ours. We efficiently analyze your content and your competitive space, clarify your goals and audience, and create easy-to-follow strategies and roadmaps to deliver your results.

We engage collaboratively with your team and stakeholders to create just the right strategic plan, training, and/or guidelines for your teams—all to meet your business objectives. 

Our Content Marketing Strategy and Training services can include:

  • Content And Competitive Audits
  • OKRs & Goal Setting For Content Marketing
  • Audience Segments & Persona Development
  • Brand Story & Messaging
  • Social Media Strategy
  • Digital Marketing / Promotional Strategy
  • Content And Channel Planning
  • Visual Content Strategy
  • Brand Style Guides
  • Ops & Systems Planning
  • Reporting & Analysis
  • Customized Workshops & Training
  • Online Courses & Training

Check out some of our recent Strategy & Training projects:
GALIANO CONSERVANCY | FIT52 | MINERVA BC | LUPPOLO | CHRISTIE STOLL FITNESS | WITHIN PEOPLE  

WEBSITE & SOCIAL CONTENT

We just love getting creative and developing the right content for your websites, social channels, newsletters, landing pages, and more.  

Content creation is our happy place, and we’re delighted to take on as much of it as you’d like—while always reaching out for your input, approvals, and feedback. For your content, Forge & Spark handpicks a team of professional content and social media strategists, writers, designers & other experts who help you to plan, develop, publish, and promote the content you need, regularly measuring results and iterating on successes and lessons learned. 

Our Content Development services include:

  • Website Copywriting
  • SEO Copywriting and Content
  • Blog Writing and Editing
  • Social Media Posts & Stories
  • Case Study Creation & Writing
  • Story Package Development (Blog + social posts/stories for promotion)
  • Social Templates & Visual Design
  • Creative Direction on Animation & Short-Form Video for Web & Social
  • Reporting & Analysis

Check out some of our favourite Content Development projects:
 FIT52 | GENUS CAPITAL  |  WITHIN PEOPLE 

MARKETING CAMPAIGNS & SPECIAL PROJECTS

Got an upcoming product launch? A specific message to share? A campaign or short project may be the way to go.  

You may not always need a fully-fleshed out content marketing strategy. You might, instead, be looking to expand on a specific social media platform and need some content created in a hurry—or be looking to get more leads before your next year-end-report. Whatever the result you seek, we offer short-term and/or targeted campaigns and special content projects that may include:

  • Recruiting Campaigns
  • Lead Generation Campaigns
  • Lead Magnet Development
  • Lead Gen Funnel Development
  • Email Marketing and/or Nurturing Campaigns
  • ‘Batched’ Content Development

Check out some of our favourite client projects:
RENEE LERTZMAN | AMY’S ORGANICS | UFV 

What we don't do...

Everything

We’re a boutique agency with a focus on premium content marketing. We work with a variety of partners with other areas of expertise to ensure you’re getting full service, but we don’t do it all ourselves, and promise to be fully up front about where we’ll need to reach out for support.
Waste Your Money or Time
We’ve made the call to grow mighty rather than large, working with a finite number of brands and leaders with stories we dearly want to help tell. So we can’t work with everyone, and if it’s not a fit we’ll tell you that—always happily directing you to other agencies and freelancers we love and trust.
QUICKIE CONTENT
You’ll find people to create a quick, cheap blog or post pretty much everywhere on the web—and sometimes that’s exactly what you need. We’re more like a do-it-thoughtfully-and-beautifully-for-a-clear-purpose kind of outfit, pleased to share our expertise and spark when you need it.
Our Approach

DISCOVERY & STRATEGY

Every project starts with strategy—whether a full plan or a brief refresh. And that starts with us getting a ‘lay of the land’ through an audit of your content and your competitive space. We then explore your Why, Who and What–either looking at strategy you’ve already developed, or creating a series of Workshops to find out. 

The result for us is always a documented strategy of some stripe, whether it be a Strategic Roadmap, a Handbook for training your team, a channel-specific Content Plan, or a combination of elements utterly unique to your brand.

TRAINING & SYSTEMS SETUP

Next, we support you in delivering what your plan promises. This phase might involve creating a full content calendar for a month or a year, creating a visual ecosystem and/or templates for your social posts in Canva or your tool of choice, and/or setting up your new tools and systems for things like measurement / reporting, content publishing, paid advertising and more.

CONTENT DEVELOPMENT & PROMOTION

When you’re ready to press Start, our team partners with yours to ensure effective content planning and development, a warm, creative, and collaborative work environment, and efficient publication, promotion, and reporting—where we’re analyzing our wins and opportunities and putting recommendations into practice to continually grow your business with the right content.

What’s your content challenge?

Get in Touch

Working with Forge & Spark

When you work with us, you get warm, familial collaboration and deep expertise. 

We create a unique content team for your project, often including a project/account manager, a strategist, and one or more content producers (writers, designers, specialists as needed–from analytics to animated GIFs).

We kick off most projects with a Project Brief, an Audit of your content and/or competitive space, and an efficient set of online workshops to arrive at your strategic roadmap and/or campaign plan. They’re collaborative, casual sessions, usually involving laughter, a lot of sample content and examples, and play with virtual sticky notes.

Most of our strategic engagements start at $5K CAD per month for six months (including strategy and content development and full systems setup).Our goal is to bring you maximum value from a team of experienced experts for much less than a generalist’s salary per year. We would be pleased to quote on unique projects and campaigns.