Stories about telling stories.

February 24, 2018

These Fast Food Restaurants are Winning at Content Marketing

When I consider standout content marketing campaigns, industries that spring to mind first include tech, fashion, and health. Fast food content marketing has generally not stood […]
February 12, 2018

Sweet and Human Content Marketing Campaigns

2017 brought us some spectacular examples of content marketing, with brand stories that made us laugh and cry, and will be remembered for years. Here are […]
February 7, 2018

How to Develop Your Social Media Narrative

With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough […]
January 31, 2018

Does Your Content Need a Refresh?

How long have you had your website? When did you last really look at it, from a visual perspective? When did you last read it through? […]
October 11, 2017

Content Marketing for Social Good: How Powerful Content Can Save Lives

You know what content marketing is (and if you don’t, it’s “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to […]
September 7, 2017

5 Content Marketing Strategies to Recruit and Engage Employees

There’s a reason marketing leaders increasingly rely on content marketing to achieve their key objectives: content marketing, when it’s effectively executed, works. According to Content Marketing Institute (CMI), for […]
August 18, 2017

3 Brands That Levelled Up With Emotional Marketing

So, you notice a sleek new Tesla in your neighbour’s driveway. You wonder how she could afford it, when she bought it and, most importantly, why […]
June 29, 2017

How Is Content Marketing Working For Your Business?

A lot of business and brand owners ‘get’ that content marketing delivers useful, relevant content designed to move prospective customers closer to purchase. When pressed, though, a […]
June 4, 2017

Beautiful Examples of Brand Content: H&M and Wes Anderson

As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content: brands, in other words, that through […]