Better Visuals, Greater Authoruty:

Brand Identity Design: How to create a simple visual strategy for your business

What if you could clean up your brand and show your team how to follow a design system in less than a week?

This course will teach people how to build out their own visual ecosystem so that it fits into a bigger visual strategy that they can use to build out systems and standards for themselves and their small teams that align with the purpose of their company. With Better Visual Strategy, we’re giving you a plug ‘n play system to get started with cleaning up your brand, so you can fall back in love with your business. So long digital clutter. Hello whitespace!
You might be asking yourself “How did my brand get so out of control?” The problem is… You know you have to clean up your digital mess but don’t know where to start, and don’t have time to figure it out, because you’re currently drowning in your own work. So you just keep going and producing the same visuals that you always have without a higher-level vision.

Learn Better Visuals today.


You are NOT a designer but you need to get stuff looking good and don’t know where to start. Your brand’s communications, visuals, and interactions look different across channels and you don’t know exactly how to fix it to represent your brand visually – ie: there is no visual strategy.

Often multiple people are doing the visual work and every time a post needs to go out it feels like you are digging to find the right logos and colours and reinventing the wheel in terms of branding. Every. Single. Time.

Well, if any of this sounds familiar, it’s you...


This course focuses on the brand visual ecosystem and shows you how to reign in the visuals and clean up the online chaos at the highest level to rebuild consistency in every place you show up.

You can call it brand identity or visual language or foundational marketing. Or, you can just call it your Brand Visual Ecosystem—the interconnected and diverse network that nourishes you, your collaborators, and your clients with a shared sense of long-term purpose. When you have the visual language to describe your ecosystem, every part connects to the whole.

SOLUTION: Proven plug-and-play templates that you can use across teams. A fool-proof step-by-step style guide that takes the guesswork out of design, cuts your design time in HALF, and gives you templates to use to create this system.

SOLUTION: We show you where to find illustrations/patterns and colours that you can use in your system.

SOLUTION: Save yourself time and energy knowing that ALL of your assets and beautiful brand assets are all in one place ready to cut and paste. Boom boom boom. Done!

SOLUTION: With the brand book we’ll create together, all your design assets will be stored in one easy to use and find spot (one brand book to rule them all!)

SOLUTION: With our Canva templates and your new brand book your content will shine and sparkle because it will look professional and beautiful. Hello rockstar designer!


😖 Discouraged

because you’re spending far too many precious hours every week figuring out what to post on your blog or social media and you’re still getting no results!

😖 Confused

about what to say to your most important customers to engage them and prompt them to take action. You know what YOU need them to do, but what content will make them do it?

😖 Unsure

about how content and social media can really contribute to your bottom line.

😃 Confident

that you—or anybody on your team, hallelujah!—can use your messaging map to efficiently produce the right content for every stage of your customer’s journey. YES!

😃 Crystal

clear about the key messages your business needs to convey to your most important prospects—at just the right moment in their journey.

😃 Delighted

by the results you’re seeing, and the business impact your content is making.


We have created content marketing and social media strategies that WORK in a variety of verticals—let us help you create a solid messaging foundation for your brand. When you take our course, you’ll emerge with a clear, easy-to-follow messaging plan for your most important audiences.


In our Better Messaging, Better Results course, you’ll be guided through our client-tested process for developing a 'stage-based messaging map'. You'll learn how to establish clear and measurable OKRs (Objectives and Key Results) for your content, how to draft truly empathetic customer personas, and how to craft marketing messages that speak to your personas—and that prompt the right customer actions.

The best part: this isn't just learning how. It's creating a plan of action AS you learn.

In this two-hour course (which you can complete at your convenience) you’ll fully draft a set of Content Marketing OKRs, draft a Customer Persona, and identify the stage-based messaging that will capture that persona's interest, earn their trust, and make them act.

You'll walk away with a new understanding of how to express your brand promise in a way that resonates with a very real customer group ... PLUS a Messaging Map that's easy to communicate, and that's easy to replicate with your other audience segments or personas.

  • A Messaging Map For One Targeted Persona​

    A messaging map for one targeted persona that addresses their needs and questions from discovery through to engagement, conversion, and delight

  • Identification Of Your Key Messages ​

    Identification of your key messages at each stage of that journey

  • A Draft Persona​

    A draft Persona for one of your most important audience groups, with insight into (and empathy for) their needs at each Customer Journey stage.

  • How To Apply Your Thoughtful Messaging​

    Clear examples of how to apply your thoughtful messaging to content and social media marketing along the journey

What people say...

Isn’t it time for better visuals—and better content marketing?

Here’s what the course will cover…


Instructor Bio

Lara xxxx

Frequently Asked Questions

It’s about identifying the most effective ways to communicate with your target audience so that they take action to benefit your business.
It will save you time, and it will make your messaging more effective. Having a strong, documented foundation for your messaging will give you—and anyone working on your content, marketing, or communications—clarity on what to say, when.
Even if you don’t work in marketing or content, it’s helpful to have a clear understanding of the messages that will speak most effectively to your most important audiences and customers, which we cover in this course. The framework shared in this course also touches on goal-setting, persona creation, and creating the right content to move a customer through the buying process. If those skills feel valuable to you, this course is right for you.
Honestly, there’s so much good information packed into this course, that we’re a little concerned we’ve given away too much of our secret sauce. Think of your time during this course as learning time AND working time: you’ll learn more about your customers and how to talk to them, plus you’ll have actually created a very impressive messaging map that you can use or share with your team to guide their marketing. It’s a win/win for everyone.
You’ll need access to reliable internet and a Thinkific Account (which you can sign up for very quickly and easily) to be able to take the course.
If you find this course does not serve you in any way, please reach out and we’ll make it right.
This course is taught in English.
The knowledge in this course is the product of over 20 years of learning, creating, and working with real brands and businesses. So while you can probably find some of the more general information in this course for free online, you will not find it curated in this particular way or packed with as much insight. The framework and template presented in this course for your use are also completely custom-created and not available anywhere else online.
You’ll walk away with a messaging map for one target customer segment identifying your own unique key messages to prompt a customer’s awareness, engagement, consideration, conversion, and advocacy. You’ll also walk away with an enormously useful messaging spreadsheet packed with examples, a whole lot of tips and samples, and (hopefully) a smile on your face.
Roughly 2 hours to watch and consume the course offerings, and to complete your own messaging map for one persona. We delivered the course live in 60 minutes – enabling our live audience to sketch out their goals, a rough outline of one persona, and key messaging for that persona in that time. We’d recommend students of the course to then take at least another hour to flesh out those items and/or discuss with their teams.