Better Online Brand Design

Learn to Create a Visual Style Guide to Ensure Killer, Consistent Visual Branding


You’re doing all the things you know how to do for blog and social media design, but your content STILL looks amateur and somehow way off-brand. Your visual assets like logos, colours, and fonts are all over the place. Plus you’re not really a designer, but you often have to ‘do’ design—and it takes you a ton of time and mental energy to create even a “simple” social media post. 

Sound familiar? 

We hear it from clients all the time! “Everyone else’s social content looks thoughtful and beautiful, why can’t mine?” And “How did my brand get so out of control? Maybe I’m using the wrong tools?” 

The bottom line is: You need your brand content to look professional. You need to be able to create visuals more efficiently. YOU, my friend, need a Visual Brand System.

Forge & Spark Creative Director Lara Kroeker has got your back. With Lara’s deep experience, and her kind and knowledgeable help (along with her amazing templates and ‘bonus’ fast-track tools) you will define your visual brand and actually create a Visual Design System and Style Guide for crafting killer, premium, and consistently on-brand visual content.

What people say ABOUT OUR COURSES ...


Get the expert guidance you need to take your visuals from ‘meh’ to amazing, so you can clean up your brand and fall back in love with your business. So long digital clutter, hello white space!

This two-hour course (to be completed at your own pace) will show you exactly how to rebuild consistency across all of your communication channels and platforms.

It will also supply you with the tools and templates (and a few bonus ‘cheats’) that you need to get started, with plenty of visual examples for reference and inspiration.

You’ll emerge from the course with a fully defined Brand Visual System, captured and accessible to you and your team in an online Style Guide. It’ll serve as your design ‘home base’, gathering and documenting your brand’s customized visual elements and assets.


Since 2013, Forge & Spark Media has delivered content marketing and social media strategies for purpose-driven brands large and small. In this course we share the tools and knowledge you need to create a solid visual foundation for your brand.


The biggest takeaway you’ll get from taking this course is a fully fleshed-out, infinitely useful Style Guide. We use our own agency Style Guide template as YOUR workbook, and you’ll fill it in as we guide you. 

At the end of the course you’ll have an invaluable resource for you and/or your team PLUS a slew of bonus resources! 

In the course itself, we’ll start with defining a few terms that may be a little fuzzy and letting you know WHY you need to create a visual strategy. 

We then fast-track you through defining who you are as a brand (Mission, Values, Personality & Style) which will shape your visual identity, and how you visually express your brand (and we have a proven process that!). 

Finally we get to the meat of the course and show you all the little secrets for creating your own assets. 

We conclude the course by showing you how to organize your assets in Canva for use by you and/or your team, so that you can make your design life (yep, whether you’re a designer or not!) easy and beautiful!

  • A Brand Style Guide

    A foolproof step-by-step workbook that becomes your Style Guide -- taking the guesswork out of design, cutting your design time in HALF, and bringing your assets together in one place, ready to cut and paste.

  • BONUS: Logo Quick Start

    Canva has a massive library of logo templates but they are SO hard to find! We have sifted through and categorized 'em all, adding a select few more for you use.

  • BONUS: Grab 'n Go Colour Palettes

    We have collected 15 different contemporary colour combinations for you to look at and add to your own style guide.

  • BONUS: Typography Cheat Sheet

    Lara has applied her Creative Director know-how and experience to select 15 different typography combination for you to add to your own style guide.

  • BONUS: Working set of social templates

    Hello! Give yourself a huge step-up and use this robust set of social media templates to create flawless and cohesive designs, with ease.

  • Our Favourite Resources

    A list of our favourite resources and tools to help you dive in and get started.

Isn’t it time for better brand visuals—and better content marketing?

Here’s exactly what the course will cover…

MODULE 1: What is a visual strategy and how can it help my brand?

This module introduces the course and gives you a new designation: Visual Strategist. You'll learn what it means, and how visual strategy shapes your content. 

Module 1

MODULE 2: Mission, Values, Tone & Style

Before you can design for a brand, there must be clarity about what a brand is. And yes, this takes time to get right. But we show you a fast-track route to getting clear on your Brand Mission, Core Values, Brand personality, and Brand Style—so that you can get a start on creating Visual Design that effectively expresses what your brand truly is.

Module 2

MODULE 3: Evaluate the Health Of Your Visual Branding

The first step in creating a strong brand is to understand where you are starting from. That's why the Style Guide begins with a brand audit, to give you a clear sense of what visual elements you have, and where your strengths and weaknesses lie.

Module 3

MODULE 4: Clear and Actionable Brand Elements

Your brand is so more than just your logo. This module breaks down other key elements in visual design, including your colour palette, photography, iconography, and more. Lara also offers some INVALUABLE tools and shortcuts for everything from designing your logo to choosing the right colour palette. 

Module 4

MODULE 5: How to work together with your Team

Canva is great tool to get everyone on the same page—but unless you have a system for organizing your assets, it can get messy. Lara offers experience and organizational tips for optimizing Canva for your purposes. 

Module 5

Instructor Bio

A graduate of Emily Carr University in communication design, Lara has worked as a designer, developer, and creative director. Lara is the Creative Director for Forge & Spark Media, a women-led, Certified B Corp based in Vancouver, B.C., Canada.

A Webby-award-winning designer, developer, and technologist, Lara has worked with brands around the world and across many industries, creating websites for products, films, and TV series; e-commerce sites for clothing designers, stores, and record labels; and social impact sites for climate change and human rights projects. As a designer she also has worked with nonprofits and environmental organizations such as Innovation Africa, The Environmental Youth Alliance and the Canadian Labour congress; with artists such as Douglas Coupland; with journalists including CBC News’ Neil Macdonald; and with broadcast TV, contributing to series such as Down2Earth on APTN and Green Heroes on TVO.

She’s a proud mama, a passionate musician, and a committed teacher.

Frequently Asked Questions

This course is about design and helping your to create a clear and practical style guide so visuals look consistent and aligned.

It will save you time, and it will make your design more effective. Having a strong, visual strategy will give you—and anyone working on your content, marketing, or communications—clarity on what your brand needs to look like on all channels.

Even if you don’t work in marketing or content, it’s helpful to have a clear understanding of how you want to visually represent your brand to the world.

Honestly, there’s so much good information packed into this course, that we’re a little concerned we’ve given away too much of our secret sauce. Think of your time during this course as learning time AND working time: you’ll learn more about your brand and you’ll have actually created a very impressive brand style guide that you can use or share with your team to guide their marketing. It’s a win/win for everyone.

You’ll need access to reliable internet and a Thinkific Account (which you can sign up for very quickly and easily) to be able to take the course.

Most importantly you WILL need a CANVA account.

If you find this course does not serve you in any way, please reach out and we’ll make it right.
This course is taught in English.
The knowledge in this course is the product of over 20 years of learning, creating, and working with real brands and businesses. So while you can probably find some of the more general information in this course for free online, you will not find it curated in this particular way or packed with as much insight. The framework and template presented in this course for your use are also completely custom-created and not available anywhere else online.

You’ll walk away with a a brand style guide that you can share with your team, supplier and contractors so that your brand stays consistent and beautiful.

Roughly 2 hours to watch and consume the course offerings, and to complete your own brand style guide. We delivered the course in 60 minutes. We’d recommend students of the course to then take at least another hour to flesh out those items and/or discuss with their teams.